Home business owners leveraging the internet to grow their businesses inevitably hear about autoresponders.
If you are not familiar with what an autoresponder is, take a look at my video that walks you through what you need to know.
Knowing what an autoresponder is only begs the question of why you need one. So let’s take a look at that question and get some answers for you.
So Why Do You Need An Autoresponder?
Professionals in the home business industry rely on autoresponders to simplify their lives and to allow them to communicate with large groups of people.
As my video explains, autoresponders provide the vehicle to centralize contacts, categorize them, and then send out targeted messages to all or some of them with the push of one button.
But the key to understanding your need for them is knowing what function a newsletter serves in your business.
A newsletter is a powerful way to retain connectivity with people who are not yet ready to hear about your business or products.
You can think of it like an apple orchard. Apples ripen at different rates in the same orchard. If you try to pick an unripe apple, it will not be suitable for its purpose.
With people, sometimes they need to build a relationship with you and find the perfect time in their lives for what you have for them. If you did not have a newsletter, you’d lose your connectivity to a lot of people. You cannot possibly maintain regular communication with the number of people you talk to who are not ready for what you have without the newsletter that an autoresponder allows you to generate.
And your newsletter is providing great value to them if you do it right so that regardless of where they are in being ready , they’ll be glad to receive what you share.
In addition to connectivity, though, newsletters made possible by autoresponders provide the vehicle to invite people.
Your newsletter points them to things of value and invites them to take advantage of those things. This is so powerful because invitations are made between people connected by relationship, and people are free to accept or decline. But they remain with you for when something to which they are invited becomes of interest to them.
The home business arena is all about relationships. We either succeed or fail based on our ability to be a leader and build quality, long-lasting relationships.
An autoresponder is your lifeline to building those quality, long-lasting relationships with people who WANT to be connected to you and have GIVEN YOU permission to communicate with them.
But What Autoresponder Do You Pick?
There are any number of autoresponders on the market. They have similarities, but you want one that is going to serve your purposes for the long-haul. And like most things, they are not all created equal.
I personally like this autoresponder. When I started leveraging the internet, I asked the most successful leaders also leveraging online resources which autoresponder they used. They all agreed unanimously that this is the best choice. Take a look at it for yourself. See if it’s for you.
Let me know once you start working with an autoresponder and what questions you have. I wish you the very best in your business endeavors.
God bless, and don’t forget to go light your lamp!
